Industry Trend Analysis - Vegetarian & Veganism: A Growing Minority - MAY 2017


BMI View: We identify four factors which are driving the shift towards a greater portion of the population identifying as vegetarian or vegan in developed states and will sustain its momentum over the long-term. That being said, while we note a growing trend towards vegetarian and vegan diets in developed markets, particularly among young, urbanised female consumers these consumers still represent a small percentage of the total population. The trends are however, also having an impact on the broader meat-eating populations, who are moderating their intake.

Four Major Trends Reshaping The Food Landscape:

  • Perceived health benefits

  • Consumers Seeking New Dietary Options
    Worldwide Google Search Data, 2004-2017
    Source: Google Trends, BMI

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